The consulting profession is at a crossroads.
Disruption has become the new normal, whether through global events, shifting trade relationships, climate change, or rapid advances in technology like artificial intelligence. Clients face more pressure than ever to adapt quickly, deliver results, and rethink how they operate.
That uncertainty has profound implications for us as consultants. It means that the way we work, how we deliver value, and how we position ourselves in the marketplace all need to evolve.
Why This Matters for Consultants
The truth is that the consulting industry is more crowded than ever. Freelance platforms allow anyone to call themselves a “consultant.” AI tools promise quick fixes. Clients often try to self-diagnose problems and bring in expertise for solutions that may address symptoms, but not the underlying issues.
For professional consultants, this environment is both a challenge and an opportunity. The challenge is standing out in a noisy marketplace. The opportunity is to show clients what makes us different: the ability to bring discipline, objectivity, and proven frameworks that create lasting value.
A Peek into What We’ll Cover
In my upcoming session, Thriving Through Disruption: How Consultants Can Deliver Lasting Value in an Uncertain World (hosted by CMC-Canada), we’ll explore:
- The new reality for clients – How pressures like cost control, agility, and AI adoption are reshaping their needs.
- What this means for consultants – Why the consulting profession itself is in transition, and how we must adapt to remain relevant.
- Practical strategies to thrive – From diagnosing root causes to making smart use of AI, we’ll discuss how consultants can deliver results that last.
Differentiating Yourself Professionally
At the foundation of our profession is the ISO 20700 standard for management consulting services. It provides a clear, transparent framework that builds trust with clients and ensures consulting engagements are carried out effectively. It also helps ensure that issues are properly diagnosed and solutions are sustainable.
At the top tier of professionalism is the Certified Management Consultant (CMC) designation—the only globally recognized credential for management consultants. Earning the CMC shows clients you meet rigorous competency, ethical, and experience standards.
Together, ISO 20700 and the CMC designation provide consultants with a professional edge that goes far beyond expertise alone. They demonstrate credibility, integrity, and a commitment to excellence. This is exactly what clients are looking for in times of uncertainty.
The Takeaway
Disruption isn’t going away. As consultants, our responsibility is to help clients navigate it with clarity and confidence. To do that, we need to stay ahead of the curve, sharpen our ability to diagnose real issues, and differentiate ourselves as true professionals in a marketplace that is constantly shifting.
Want to learn more?
Join my free webinar, Thriving Through Disruption: How Consultants Can Deliver Lasting Value in an Uncertain World, hosted by CMC-Canada.
