The Effective CEO

The Balancing Act that Drives Sustainable Performance

Why are some CEOs successful, while others are not?

There are lots of reasons! Across all sectors and industries, CEOs are under tremendous pressure. They’re often expected to create more profit with fewer resources and deliver more results in less time while continuing to meet rising shareholder expectations.

This book recognizes that successful CEOs maintain a balancing act across a series of critical functions. It is a must-read for CEOs or aspiring CEOs who want to understand the dynamics that drive sustainable performance.

At fewer than 120 pages, this is a quick read that will introduce you to the six key functions that need a CEO’s attention, and provides helpful insights into how they impact performance.

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